Navigating Virtual Black Friday

It’s that time of year again - Black Friday is upon us!

Black Friday is still rather new to us in the UK, we were introduced to it by Amazon and many companies have followed suit and offer bargains from the end of November. Historically, the shop's sales wouldn't start until after Christmas, the January Sales, and this was an opportunity for retailers to move on stock they didn't sell at Christmas. But thanks to Black Friday they are having to lower the price of their current stock before Christmas.This year my email inbox is full of Black Friday deals and it can be rather overwhelming.

Some of us love a sale and some loathe them. If you’re lured by the possibility of a bargain-buy this November then be sure to check out my top tips for navigating the sales to ensure you really are saving money. 

My mother, who was always right of course, said that if you wouldn't have paid full price for it then it's not a bargain. Very sound advice that I have always followed.

Step 1 - Assess What You Already Own

Have you ever got home from a shopping trip with a new purchase only to discover you’ve already got several other items that are similar? It’s happened to most of us at some point or another. To make sure it doesn’t happen to you, assess and organise your wardrobe before you hit the shops. Store items together so you can see just how many pairs of blue jeans/purple jumpers/red shoes you own. This simple exercise will remind you of the items you already have and highlight where you may need to add something new.

For advice on how to edit your wardrobe check out my blog on how to do it here

Step 2 - Don’t Impulse Buy

Plan your shopping trip and make a list. Buying things on impulse will lead to items not being worn or discovering you already own something similar (see above!) 

Here are a few questions you can ask yourself to help you make that purchase decision:

Is it in my colour palette? If it is then it’s likely to work well with other items in your wardrobe.

Does the style suit me? Don’t settle for something that doesn’t fit properly just because it’s reduced. You need to look and FEEL great in your clothes. If they are ill-fitting or uncomfortable they will soon be relegated to the back of the wardrobe.

Do I feel FABULOUS in it? Your clothes should make you feel like a million dollars, don’t buy anything that falls below the mark.

To find out about having online colour analysis click here

Step 3 - Is It Really Value For Money?

Check the quality of the item and ensure if has no defects. Sometimes stores will reduce items because they have faults with them. This may not always be a deal breaker, but it doesn’t hurt to check first.

Step 4 - Would You Pay Full Price For It?

You may have had your eye on something a little out of your price range that has now been reduced by 50% - hurrah! This is what true sales shopping is all about and you should certainly grab that bargain! However, if this isn’t the case ask yourself whether the quality, cut and style would be worth the full price. If not, why not? Perhaps you’re not getting a great deal after all.

Step 5 - Buy Less, Choose Well

You don’t need lots of clothes to look good, rather you need a capsule collection of clothing that can be worn in a variety of different ways in colours and styles that work for you. Don’t be tempted to fill your wardrobe with lots of ‘bargains’. Most of the time it is better to invest a little more in each item and have fewer pieces of good quality clothing to choose from. I believe that clothes have to work very hard to earn their place in our wardrobes. You would be amazed at the amount of client's wardrobes I edit where there are clothes hanging there with sale labels on, that have never been worn.

I'm sure it won't surprise you to know that over 50% of everything ordered online is returned but you may be shocked to know that over 60% of that is sent to landfill as it simply costs the companies too much to re-package to sell again. So bear this in mind the next time your ordering to excess.

In Summary

Follow these 5 steps and you should only pick up a real bargain that you will enjoy wearing and not be tempted by the retailers to part with your well earned money for things you really don't need.

Enjoy your online shopping experience.

Happy Shopping!!